Building a Successful Spa Business

Do you fully understand how the WHY in your business helps you focus and reach success with your retail and service growth? Here we explore the strategies for maximizing your business potential, kicking off with an exercise that takes you through charting the categories that contribute to this result. Treatments offered, number of treatment rooms, traffic, average order values, operating hours are dissected so you can forecast and plan a growth trajectory.

We examine customer profiles and reveal the “Magic 7,” seven essentials developed to successfully build your retail and service business. The retail journey is broken down into easy to manage steps to bring about results for your clients and re-bookings for you. Tackling the most challenging revenue builder – retail sales – is reviewed with a sharp focus on tips to maximize this important channel including why people buy, smart advice and practical applications that can be implemented in the treatment room.